Startup Trends to Watch in 2015

Tech and Health Startup Trends Coming Soon

2015 tech trendsThe original title of this blog, “2015 Startup Trends to Watch”, sounded a little too intimidating to us. Reading a short list of projected trends is one thing, but over 2,000 of them? Entrepreneurship is certainly on the rise but how many startup trends could possibly occur in one year?

Attempted humor aside, 2015 is set to be an exciting year for everyone associated with entrepreneurship: entrepreneurs, investors and equity crowdfunding portals like truCrowd. There is no denying the energy felt worldwide, and as fans of innovation and technology, we are thrilled to see what 2015 has to offer.

We searched the web and found a good variety of 2015 startup trends to share with you. Many of them may seem a little futuristic, but according to Back to the Future II, we should have hoverboards by now. Well, to be fair, a real hoverboard does exist today, but it is far from trending or being used by the general public.

Here are startup trends to watch in 2015 that will actually impact your life:


svpa tech 2015Do you remember when Siri blew everyone’s mind? People were floored when they could ask “Who was the 14th President” or “What planes are flying overhead right now” and she would deliver the answer instantaneously. It was only a matter of time until this technology would be used in the professional world, and Smart Virtual Personal Assistants appear to be in our near future. A recent article discussed SVPA’s and states: “These ‘predictive’ apps use voice recognition to sort through personal data from email messages, address books, calendars and task lists in order to anticipate the next logical step and drastically boost daily efficiency. Apple, Google and Yahoo all acquired SVPA apps in recent months to integrate into predictive products, from mobile apps to smart speakers.” When Apple. Google and Yahoo are all interested in the same thing, there is a good chance it will impact our lives in the foreseeable future.


2015 tech trends intelligent dronesThere are certainly two sides of the fence when it comes to drones, but like them or not, they will be buzzing overhead before you know it. Amazon and Google both staged events in 2014 to test the delivery aptitude of drones, and 2015 will usher in an entirely new class of these amazing flying machines: intelligent drones. I included a drone production company a recent blog covering The Best Startups of 2014, and there are many more out there creating drones who will be programmed with decision-making software. We’re talking about drones who will study their surroundings and be able to identify objects and landmarks as they execute their mission – I mean delivery. Intelligent drones still seem a bit sci-fi to us, and the type of sci-fi where they rebel and turn on humans, so let’s hope these intelligent drones are also polite and friendly.


health tech 2015 trendsDo you know anyone who wears one of those calorie/fuel counting digital health bracelets? Do you wear one? Health Tech has exploded in popularity over the past two years and a Mashable article on health tech revealed that over $5 billion of digital health funding was raised in the first three quarters of 2014. To make that number even more incredible, only $2.8 billion was invested in all of 2013. As the digital health bracelets are being commonplace, the search for a different angle has created some interesting concepts. Wearables for the ear, sweat sensor strips and smartphone case devices are set to revolutionize this burgeoning market and satisfy our growing interest in knowing more about our personal health. Also, health tech bracelets and smartphone case devices can’t really revolt and enslave the human race like intelligent drones, so we are all for it.


2015 trend cloud architecture“The Cloud” is a very complex space to explain, and when it comes to discussing the convergence of cloud and mobile computing, we think its best left to the experts. David Cearley, VP and Research Fellow at Gartner, Inc., spoke about the cloud in a post. Here is what Cearley had to say:

“Cloud is the new style of elastically scalable, self-service computing and both internal applications and external applications will be built on this new style. While network and bandwidth costs may continue to favor apps that use the intelligence and storage of the client device effectively, co-ordination and management will be based in the cloud.”

Cearly also spoke about synchronizing content and applications across multiple devices. For example, games will soon use multiple screens and utilize wearables and other devices to create an enhanced experience.


Entrepreneur Magazine is always a great source of business trend forecasts, and they released their 2015 predictions in early December. Here is a quote from VP/Editor in Chief Amy Cosper in a PR Newswire press release:

“The trends for next year give entrepreneurs a chance to see what their peers are doing and what appeals to customers. For 2015, we’re seeing a lot of new opportunities to update marketing tactics, appeal to target consumers, connect meaningfully with customers in person and gain more profits—good ideas to think about for entrepreneurs resolving to refresh their business strategies.”

The Entrepreneur trends to watch include:

  1. Commerce: Peer-to-peer business has proved it’s here to stay
  2. Recreation: Tabletop gaming is having a renaissance
  3. Marketing: Brands embrace video as the holy grail of online marketing
  4. Tech: Wearable tech gets a high-design makeover
  5. Finance: The push to close the gender financing gap
  6. Millennials: ’90s flashbacks target an influential buying group
  7. Apparel: Fitness togs are overtaking denim as the leisurewear of choice
  8. Engineering: Graphene could change the world
  9. Design: Vertical gardens are sprucing up retail spaces
  10. Retail: E-commerce learns the value of a physical presence

2015 is certainly shaping up to be an exciting year for startups and we can’t wait to see all of these new products and ideas in action. Can you think of any 2015 startup trends we did not mention? If so, please leave them in the comment section below.

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