Leverage the Sources of an Equity Crowdfunding Portal

How Portal Services Can Refine Your Equity Offering

equity crowdfunding portalBy Michael Ibberson of CrowdClan, a leading resource within the Crowdfunding industry.

Equity crowdfunding campaigns face boundless rules and regulations. Compliancy in procedure and method, then, is crucial for the success of an equity offering. Unfortunately, this is where many first-time entrepreneurs get into trouble. As a relatively new industry, equity crowdfunders still require some handholding. For this reason, always examine the legal and financial services available before listing. Ponder how these tools might enhance your campaign and strategize ways to use the networks in place.

On-Site Equity Crowdfunding Services

Advisory services maintain standards of excellence among startups. In effect, they add to a portal’s authority, reputation and value. From legal aid to business development, projects need not worry about the technical nature of crowdfunding, but rather on the business itself. At truCrowd, project creators can visit the Deal Room and consult experts in a variety of fields. In fact, issuers can stay with Deal Room professionals from beginning to end, ensuring a compliant, well-managed campaign from the start.

While not every portal provides on-site services, platforms commonly refer entrepreneurs to partnerships programs. For instance, business plan writing – in particular, financial forecasting – is a major equity crowdfunding pitfall, so portals recommend writers and accountants to assist with creating clear, comprehensive business plans. As well, to look over an offering memorandum, portals supply securities lawyers. In such a manner, look at your portal’s service roster when setting up an equity offering.

Whether native or third party, portals tailor resources to their own equity crowdfunding setups. This means that all advice received will be current, relevant and applicable. Not all outside professionals can guarantee as much, regardless of how experienced. Even with crowdfunding materials in place, then, projects can approach these tools with hopes of improving and verifying their equity offering. It’s a quick, inexpensive way to tighten up a campaign before pitching to investors.

Social Networks, Databases and Channels

Equity crowdfunding portals often offer more than just legal and financial aid. Other popular areas include video and marketing production. On high-traffic websites, marketing solutions can make the difference between success and failure. Soliciting your equity offering to registered investors can solidify your campaign’s position. Similarly, securing a front-page feature can captures the attention of new visitors, heightening your exposure overall. Explore other avenues of on-site promotion to build portal traction and identify key players.

Finding investors within an equity crowdfunding portal’s social network can lead to more introductions, referrals and relationships, all of which improve publicity. Mostly importantly, however, using integrated communication channels poises startups to gain more than just funds. Experienced investors can pose questions that force entrepreneurs to think objectively and critically. They can lend advice, too, in regards to the campaign or business model. But communication works both ways – it also shows transparency and commitment to investors. Seek out social networking opportunities to maximize your portal’s resources.

Posted in crowdfunding, Entrepreneurs, Equity Crowdfunding, Start-ups

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