Many think of crowdfunding as a solo activity – a single visionary launches a campaign – but Indiegogo reports team-based projects raise 94% more funds. Already, equity startups know the power of a strong crowdfunding team, so why not introduce this tactic to rewards- and donation-based crowdfunding?
A project’s team adds to or diminishes its credibility. Its members contribute to the skillset, increase the network’s size and divide the labor. Based on your own project, find individuals that will enhance the campaign’s efficiency. Some general roles include manager, technician, administrator, marketer, public relations representative and accountant. Note that teaming up does not necessarily mean individuals either: projects can ally with other projects that hold the same attitudes, beliefs and ambitions.
Explaining a project in under two minutes is a challenge. Begin by breaking down the offering into simple terms – no jargon! Then, while in its most basic form, find the main objective. Once defined, read your pitch aloud to a friend. Ask them to pinpoint any unfamiliar terms or unclear sentences. After this first revision, eliminate all unnecessary details. Although your crowdfunding pitch can contain large amounts of content, you can share succinct pitches more easily with others.
Nothing distinguishes a project better than its own brand. With that said, a project’s brand must operate on different levels: think logos, colors, sounds, fonts, shapes and more. For instance, imagine pinning print outs of your logo, website, press release and business card on a giant display. Does each piece complement the other with no apparent contrasts or inconsistencies?
Even well designed campaigns can unintentionally juxtapose the brand’s central message. For this reason, try to brand honestly, consistently and persuasively – but most of all, responsibly. Always abide by your chosen themes, styles and principles when communicating online, both for personal and professional reasons. Refrain from posting controversial or contradictory subject matter, regardless how humorous or interesting.